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TheFounder Almanac

03 Section

Find Customers & Grow

Create demand, communicate value, make sales, and establish repeatable growth systems.

  • Positioning
  • Pricing
  • Marketing
  • Sales
  • Acquisition
  • Retention
  • Brand building

Articles in Find Customers & Grow

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Customers & GrowthField guide8 min

How to price your first product or service

Find the range your price can live in, from your cost floor to your customer's value ceiling, use competitors as anchors, and test the number with real buyers.

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