TheFounder Almanac

Explore every topic

Organized around the problems you need to solve, not the departments of a business school.

01
4 pieces
Start a Business
From finding an opportunity to validating demand, selecting a business model, and preparing to launch.
Idea generation · Market research · Validation · Business models · Business registration
02
4 pieces
Frameworks & Mental Models
A living encyclopedia of the most useful strategic and operational thinking tools.
Lean Startup · Business Model Canvas · Jobs to Be Done · First Principles · OKRs · Unit Economics
03
2 pieces
Find Customers & Grow
Create demand, communicate value, make sales, and establish repeatable growth systems.
Positioning · Pricing · Marketing · Sales · Acquisition · Retention · Brand building
04
5 pieces
AI for Entrepreneurs
Practical guides to using AI for research, strategy, productivity, marketing, product development, and operations.
ChatGPT · Claude · Vora IQ · AI agents · Automation · AI workflows · Tool comparisons
05
1 piece
Money & Business Finance
The financial mechanics of building and sustaining a company, without needing an accounting background.
Cash flow · Profitability · Forecasting · Bootstrapping · Funding · Valuation · Business credit
06
In development
Leadership & Operations
Become a stronger operator through better decisions, processes, organizational systems, and execution.
Decision-making · Hiring · Delegation · Productivity · Negotiation · Strategy · Company culture
07
In development
Business Playbooks
Practical, industry-specific instructions for launching different types of companies.
SaaS · E-commerce · Local services · Consulting · Agencies · Marketplaces · AI-native businesses
08
2 pieces
The Founder Library
Explainers, templates, checklists, calculators, case studies, and a working glossary.
Glossary · Templates · Checklists · Calculators · Case studies · Research

Start where you are

What to read at each stage

01
I have an idea
Explore the opportunity
Figure out whether a problem is worth solving and who has it.
02
I'm testing demand
Validate before you build
Collect evidence that people will pay before you spend real money.
03
I'm getting ready to launch
Set up to launch
Choose a model, set a price, and handle the legal basics.
04
I need my first customers
Win your first customers
Turn early interest into paying customers you can learn from.
05
I'm running the business
Operate and grow
Build systems, protect cash, and make better decisions as you scale.