The educational layer
Founder Paths
The library answers individual questions. Paths move you through a whole milestone: guided lessons, the right frameworks, examples for your kind of business, and a concrete deliverable at the end.
I'm testing demand
Validate Your Business Idea
Build the evidence you need to decide whether an idea deserves your time and money, before you spend much of either.
Start the path- 01Talk to the people who have the problem
- 02Map the alternatives people use today
- 03Write down what has to be true
- 04Ask for a real commitment
- 05Decide: proceed, pivot, or stop
- →Deliverable: Validation Decision Memo
The founder journey
Every path, by stage
- 01
I have an idea
Explore the opportunity
- Find a Problem Worth SolvingIn development
Turn vague ambition into a specific problem, a specific customer, and a reason you are well placed to solve it.
- Find a Problem Worth SolvingIn development
- 02
I'm testing demand
Validate before you build
- Validate Your Business Idea5 lessons
Build the evidence you need to decide whether an idea deserves your time and money, before you spend much of either.
- Validate Your Business Idea5 lessons
- 03
I'm getting ready to launch
Set up to launch
- Set Up Your Business the Right WayIn development
Choose a legal structure, register, separate your finances, and set up simple bookkeeping before the first sale.
- Price Your First OfferIn development
Set a price based on value, costs, and alternatives, then test it with real buyers.
- Set Up Your Business the Right WayIn development
- 04
I need my first customers
Win your first customers
- Win Your First Ten CustomersIn development
Do the unscalable work of finding, selling to, and learning from your first ten paying customers.
- Win Your First Ten CustomersIn development
- 05
I'm running the business
Operate and grow
- Build Your Operating RhythmIn development
Set up the weekly numbers, meetings, and decisions that keep a growing business on course.
- Build Your Operating RhythmIn development